Norel Dr Wilsz
Norel Dr Wilsz is one of the most established professional skincare brands in Central Europe, with a history dating back to 1961. Since 1982, the company has specialised in advanced cosmetics for clinics, beauticians and spas and is today a leading name in professional skincare in Poland and internationally.
Behind the brand is Dr. Krystyna Wilsz – biochemist and pioneer in the cosmetics industry. She has played a crucial role in developing training programs for beauticians in Poland and has also developed treatment programs for clinics and spas.
"Your personal skin trainer”
Norel's philosophy is based on a deep understanding that every skin is unique.
Through careful analysis, customer interviews, tests, and research – in some cases even genetic analyses – products and treatments are developed that are tailored to individual skin conditions and needs.
Science and innovation
All product development takes place in close collaboration with a dedicated research and development team, focusing on creating effective, innovative, and continuously improved skincare solutions.
The formulations use:
- High concentrations of active ingredients
- Natural oils
- Advanced technology based on liquid crystal emulsions
Ingredients are sourced from leading suppliers worldwide, combined with unique raw materials from Poland.
Quality at every step
Production takes place at Norel's own facility in Łomianki, just outside Warsaw, in accordance with GMP (Good Manufacturing Practice) standards. The facility is equipped with modern production lines and undergoes regular external quality controls.
All new products and treatments are tested at the Norel Dr Wilsz Cosmetic Institute in Warsaw – a center that combines research, education, and practical treatment.
A complete professional range
Norel offers a comprehensive range of professional skincare products:
- Over 150 products for clinical treatments
- 23 ready-to-use treatment protocols
- Over 80 products for home care
The products are developed to treat a wide range of skin conditions – from hydration and anti-aging to acne, pigmentation, and sensitive skin.
Global Presence and Recognition
Today, Norel Dr Wilsz is represented in over 35 countries worldwide, with a presence in Europe, Asia, Africa, and America. The brand is used by reputable clinics and has also established its own cosmetic institutes in cities such as Dubai, Singapore, and Hong Kong – where high standards for quality and results are the norm.
Norel annually participates in some of the world's most significant industry trade shows, such as:
- Cosmoprof Worldwide Bologna
- Beauty Düsseldorf
- BeautyWorld Middle East Dubai
- Cosmoprof Asia Hong Kong
A partner for professional development
Norel Dr Wilsz is more than a product brand; it's a complete system for clinics and skin therapists who want to work in a results-oriented, structured, and long-term manner.
With a strong combination of science, innovation, and education, Norel helps its partners develop both treatments and business.